Image: Push Square
Think of your favorite athletes in various sports. Whether it’s Giannis Antetokounmpo in the NBA, Cristiano Ronaldo in the Premier League, Emma Raducanu in the WTA, Tiger Woods in the PGA Tour, or long-distance runner Eliud Kipchoge, they all have one thing in common: they wear Nike equipment . This is a marketing tactic as old as time: endorse professionals to bring your products and the masses will want to imitate them.
That’s Sony’s goal with its brand new INZONE, which currently encompasses a trio of headphones and a pair of high-end monitors. The company will insert the team into its EVO event later this year and partner with Riot Games on its Valorant Champions Tour. Because? Well, if you ever watch a professional player’s YouTube or Twitch channel, you’ll see dozens and dozens of people asking about their settings. It’s exactly the same game as Nike.
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“We’ll start at the top and learn what the best eSports players want,” Executive Vice President Kazuo Kii told Nikkei. “The vision we have in mind is that Mizuno and Nike provide shoes for athletes. You can win cash prizes at eSports. If a monitor’s response time is delayed even slightly, it’s lost. Sony products don’t they will allow people to engage in these grueling battles. “
The products, of course, will have to be delivered, but Sony believes that when it comes to its new monitors, its history with TVs will help. “Sony is unique because we come from a background in TV manufacturing. We are proud of our imaging technology. We look forward to showing customers our immersive experience and realism.”
The first wave of INZONE products has been attracting decent reviews, and its $ 899.99 has proven to be especially popular with tech enthusiasts. Of course, this is only its first product line, but it is clear that the company sees a great opportunity in the industry, and could be a real rival for Acer, Alienware, LG, Samsung and so on.