Aston Martin says it expects to use the money raised to meet the targets of 10,000 wholesale sales, £ 2 billion in revenue and £ 500 million adjusted EBITDA by 2024/25. Its wholesale volumes during the first half of 2022 were 2,676 vehicles, down from 2,901 last year. He indicated that he expects to reach more than 6,600 wholesale units this year.
“Since I became CEO in 2020, we have made significant progress on our journey to become the most desirable British luxury performance brand in the world,” Stroll said.
“We started by fixing the basics of the company, successfully destocking the dealer network to rebalance supply with demand, optimizing aligned inventory levels for an ultra-luxury business and now benefiting from the portfolio We have also signed a strategic cooperation agreement with Mercedes-Benz and developed an impressive product portfolio, starting with the DBX707 and the V12 Vantage, all of which are aligned with our margin goals. 40% + contribution, a significant increase over the past.
“The return of Aston Martin to the pinnacle of motor sport with the Aston Martin Aramco Cognizant Formula 1 team has also marked the beginning of a new era for our iconic British brand. Our focus on creating brand capital and unleashing the potential of Aston Martin is already generating a growing demand for a new generation of customers, with more than 60% new to the brand in 2021. “