Nearly two years after replacing Alan Jones as host of the 2GB breakfast space, Ben Fordham continues to experience the ups and downs of commercial radio. According to the latest valuation poll, released on Tuesday, Fordham remained in first place in Sydney despite losing listeners.
Ben Fordham continues to experience the ups and downs of commercial radio; maintaining the top spot in Sydney’s latest radio rankings while suffering the biggest drop. Credit: Louise Kennerley
The third poll of the year saw Fordham’s slot continue as Sydney’s number one breakfast program with a 15.7% share, but the result represents a drop of 3.2 percentage points (from 18.9) from the previous survey.
Fordham acknowledged the success while noting that the figures coincided with a federal election campaign that apparently turned off the public.
“It’s always a battle, but we’re happy to be number one. I think the election campaign was a little captivating. It was like watching two seagulls fight for a hot chip, “he said.
At breakfast, Ben Fordham Live is ahead of Kyle Sandilands and Jackie ‘O’ Henderson on KIIS FM (12.4 percent, 1.1 percentage points more) and ABC Sydney (10.6 percent). one hundred, 0.1 percentage points less).
Fordham stable mate Ray Hadley also held the number one spot in his time slot, raising his audience share to 16.5%, well ahead of his closest rivals KIIS and Nova. which were at 9% each.
Overall, 2 GB maintained its position as the number one station in Sydney throughout the week, although it fell 1.3 percentage points to an overall share of 13.0%. Nine Entertainment Co., the owner of 2 GB, is the publisher of this header.
The 2 GB drop was most noticeable in older demographics, with a drop of 2.3 percentage points in the 40-54 age group, 2.6 percentage points in the 55-64 age group, and 2 .9 percentage points among those over 65.
The other big driver of the poll was Triple J, which saw its overall audience share fall by 1.4 percentage points from 5.3% to 3.9%. The most worrying thing for the national youth station is the significant drop in audience in the demographic core from 18 to 24 years.