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The former Russian fast food chain McDonald’s has unveiled a new logo as it prepares to reopen with a new property.
The mark includes a circle and two lines on a green background, which is said to represent a burger and two chips.
The relaunch is scheduled for Sunday, which is also Russia Day, at McDonald’s in Moscow’s Pushkin Square, where it reopened in 1990. The reopening will initially cover 15 locations in and around.
The iconic “Golden Bows” have been removed from the sites of the Russian capital and St. Petersburg.
A burger and two chips appear on the logo of a new restaurant chain, following McDonald’s Corp.’s decision to sell its restaurants in Russia to one of its local licensees, which will change their brand name to a new one. in this brochure image (Brochure via REUTERS / Reuters)
MCDONALD’S WILL SELL RUSSIAN BUSINESSES
The name of the new restaurant has not yet been revealed, and the RBC newspaper reported that a change in the name of the McDonald’s app to “My Burger” was only temporary.
Ticker Security Last Change Change% MCD MCDONALD’S CORP. 237.38 -4.78 -1.97%
PBO System, which manages the chain, told state channel TASS on Thursday that several names are being studied.
After more than three decades, the Western fast-food giant said in May that it would sell its Russian business.
Workers use a crane to dismantle the McDonald’s Golden Arches while removing the logo of a McDonald’s restaurant in the city of Kingisepp, Leningrad region, Russia, on June 8, 2022. (REUTERS / Anton Vaganov / Reuters)
The announcement came after McDonald’s stopped operations in the market and briefly closed restaurants in the middle of the war in Ukraine.
“The humanitarian crisis caused by the war in Ukraine and the unpredictable operating environment have led McDonald’s to conclude that continued ownership of the business in Russia is no longer sustainable, nor is it consistent with McDonald’s values,” McDonald’s said at the time. , to a statement.
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The chain sold its restaurants to one of its local buyers, Alexander Govor, who plans to expand the brand in a few months.
“Under this agreement, Mr. Govor will acquire the entire McDonald’s restaurant portfolio and operate the restaurants under a new brand. Since 2015, Mr. Govor has been acting as a licensee of McDonald’s and has operated 25 restaurants in Siberia. “The corporation said in a statement. .
The contract of sale provides for the retention of more than 62,000 workers for at least two years, under equivalent conditions.
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McDonald’s, which has about 850 restaurants in Russia, said it would retain its trademarks.
Oleg Paroev of McDonald’s Russia has said other franchisees would have the option of working with the new brand, but the traditional McDonald’s brand will leave the country.
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TASS said McDonald’s would remain open at Moscow and St. Petersburg airports and train stations until 2023, citing a source close to the Rostiner Restaurants franchisee.
Danielle Wallace, Lucas Manfredi and Reuters of Fox Business contributed to this report.