Since the Apple AirTag tracker was released in April 2021, we haven’t heard anything about a possible version of the second-generation device, but it looks like an AirTag 2 is still on Apple’s cards.
That’s according to Ming-Chi Kuo (opens in a new tab), one of Apple’s most respected analysts in the business, and someone who is usually accurate when it comes to predictions and leaks. However, it is by no means certain that we will see a new version of the AirTag.
Kuo says that an Apple AirTag 2 will only be produced if the strong sales of the first AirTag continue, so Apple is waiting to see how popular the product is for a longer period of time before committing to releasing a new one.
Constant growth
According to Kuo, Apple AirTag sales continue to grow gradually: an estimated 20 million tracking devices were shipped in 2021, and are projected to rise to 35 million by 2022.
If this growth continues, Kuo believes that a second edition of the AirTag will be developed. At the moment, the AirTag 2 does not seem to be very far away, if Apple has considered it at the moment.
While it’s hard to see how the first AirTag could really be improved, Apple offers regular updates to all of its other hardware products, so it would be surprising if the AirTag was left out.
Analysis: The AirTag is proving its worth
Of course, Apple was not the first technology company to release a small tracking device, but as in other hardware categories, it improved what was already there: the AirTag is something that attracts so much in terms of its aesthetics as well as its ease of use. use.
All of Apple’s hardware works just fine, and it’s the same with the AirTag. From plugging it into your phone in the first place to finding out if it’s lost, everything is very simple and straightforward.
While Apple may not be happy with headlines about the use of AirTags to track people against their wishes, the company has moved quickly to offer enhanced anti-harassment features to make it more difficult. type of misuse.
From what Ming-Chi Kuo has said, it looks like AirTag sales haven’t exploded exactly, but now they’re gaining momentum as iPhone users realize how useful they can be and how intuitive they are. to configure and use them.