With the start of June a week away, Apple has announced two new Pride-themed watch bands. The first is a take on the company’s classic sports loop style. The design includes a color gradient that incorporates the iconic rainbow colors seen in a variety of Pride flags with the addition of light blue, pink, white, brown and black. The first three colors symbolize transgender and non-binary individuals, and the last two represent the black and Latino communities.
The band also includes a look at the company’s history. Apple used a new weaving process to remove some of the woven textile ties from the band. The technique creates a two-tone effect that the company used to include “Pride” on the outside of the band. The word is spelled in a cursive style that is similar to the one the company used for its “hello” Macintosh greeting in 1984.
There is also a new Nike Sport Loop Pride Edition. It features the original rainbow colors in black stripes. It also comes with a matching Nike Bounce face. Both bands can be purchased for $ 49 starting today from Apple’s website, with retail availability starting May 26th. Apple has also launched a Pride Threads watch. It is available on Apple Watch Series 4 and later with watchOS 8.6 installed. “This new watch dial combines colors to represent the strength and mutual support of the LGBTQ + movement,” according to Apple. The wires on the face of the watch move as you rotate the digital crown of the device you are wearing, touch the screen, or raise your wrist to activate the screen.
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