Finally, you can invest money in Nothing Phone 1, as long as you can join an exclusive club. Nothing has opened pre-order bookings for your first smartphone using an invitation code system. Members of the private community are the first and will have 48 hours to use their code, make a non-refundable £ 20 deposit (approximately $ 25) and secure an order opportunity on July 12th. Everyone else can sign up for a waiting list that will deliver batch invitations.
If you continue with an order, Nothing will deduct the purchase proceeds and provide you with an additional £ 20 credit for use on a Phone 1 accessory or Ear 1 headset. The company has not yet revealed the price of the phone in Yes. As Nothing warned earlier, the Phone 1 will not officially arrive in North America outside of a closed beta for a handful of private community investors. The device should work, but it will not have full support.
If the pre-order strategy sounds familiar, you should. Founder Carl Pei’s former team, OnePlus, used an invitation system for years. The effect may be similar. Invitation-based orders help manage limited supply (controlling sales and improving demand estimates) while creating a cachet that could stimulate demand. It’s unclear when you’ll order a phone 1 on a whim, but don’t be surprised if you end up waiting for a while.