More than a fifth of households in Britain say they are struggling to make ends meet as the weekly grocery store price rises by 7%, the highest level of inflation in 13 years.
Nine out of 10 people say they are concerned about rising food prices, according to market research group Kantar, putting the problem behind concerns over energy bills as the cost crisis of the life severely affects families.
Fraser McKevitt, Kantar’s head of retail and consumer knowledge, said: of prices.
“To put the latest figures in context, if you pick up supplies for a family weekend long fry with toast, eggs, sausages, bacon and beans, it would cost you £ 6.83, which is a significant increase of 40 p. course. “
Kantar said prices were rising faster for dog food, savory snacks and fresh beef, but the price of liqueurs was falling.
Despite rising prices, global supermarket sales fell 4.4% in the three months to May 15, according to Kantar, as the reopening of bars, cafes and restaurants allowed more people to sound out in place to cook at home.
Sales fell at the four major supermarket chains, and Morrisons was the hardest hit. Bradford-based chain sales fell 9.5%, bringing their share of the takeaway grocery market to 9.5%, just half a percentage point ahead of Aldi.
Aldi and Lidl were the only chains to record higher sales, as shoppers looked for ways to reduce their weekly spending and continued to open new stores. Lidl’s sales rose 6% and Aldi’s sales rose 5.8%, reaching both new record highs in the grocery market, 6.9% and 9% respectively.
McKevitt said the four-day holiday for the platinum jubilee in early June was expected to spur a lot of spending on supermarkets despite the tough times.
“Looking back at the 2012 Diamond Jubilee, we saw a 10% increase in supermarket sales during the week before the holidays. We should never underestimate the appetite for a party, especially a royal one,” he said.
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Kantar anticipates a sharp rise in barbecue food, indulgent desserts, beer, wine and soft drinks as families gather to enjoy the long weekend.
However, McKevitt said buyers may be more cautious than in 2012, for example, the price of a bottle of sparkling wine had risen to £ 7.05 compared to £ 5.20 a year ago. decade.
“While we all look forward to celebrating it in style, buyers will consider any unnecessary expenses and prices are significantly different from last year’s anniversary,” McKevitt said.