Sony is confident that its new three-level PlayStation Plus subscription will help increase the number of paying users to a new record level.
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PlayStation Plus subscribers will reach 50 million in fiscal year 2022, or at least that’s what Sony expects. The company believes that the value proposition of its new PS Plus Essential, Extra and Premium levels will catalyze this significant growth. As a benchmark, Sony reached 48 million PS Plus subscribers in Q121 and dropped to 47.4 million in Q4; Sony is expected to accelerate adoption by 2.6 million users to achieve this goal. This type of growth has not occurred since 2019.
There is a secret key to this growth: PlayStation Now subscribers. Sony is phasing out PS Now subscriptions and will combine them with the new PS Plus Premium level. This means that all existing PS Now subscribers will be counted as PS Plus subscribers.
“This week we launched our new revised PlayStation Plus service. subscribers are really, really, especially as sales of PS5 consoles start to accelerate very quickly, “Jim Ryan said during the Sony Games & Network Services business segment event.
“The other vector of this, of course, is that the new service allows us to optimize not only the number of subscribers, but also offer the possibility for subscribers to join our second or third level to access our range. of really attractive features and game proposals.
“If we do this, if we succeed in this, it will not only increase our number of subscribers, but also increase the average ARPU of each subscriber accordingly. There are opportunities in both vectors: the number of subscribers and the average ARPU of each of these subscribers “.
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