Tom Morello from Rage Against The Machine performing on Occupy Wall Street in 2012Picture: Andrew Burton (Getty Images)
After three DJs were fired from Vancouver’s KiSS 104.9 FM radio station, it initially appeared that an unidentified employee had only one thing on his mind: Rage (Against The Machine). Yesterday, the pop rock and contemporary station played a censored version of the group’s song “Killing In The Name” over and over again, and again.
The single-track playlist thanked the station just a day after popular morning hosts Kevin Lim and Sonia Sidhu and afternoon host Tara Jean Stevens were removed from the company after more than five years of work, according to the Vancouver Sun.
“KiSS is changing and we were unfortunately informed that we will not be part of this new chapter,” Lim and Sidhu shared in their latest broadcast, which Sidhu also posted on his Twitter account. Stevens also shared his own message on Twitter along with a selfie taken on his last day in the studio.
According to The Sun, the first beats of “Killing In The Name” were heard in the early hours of the morning of July 29 and continued throughout the afternoon. When a listener called to request a change, their request was ignored by the operating DJ.
Given the timing of the layoffs, listeners assumed that the continuity of the issue of the issue was a form of dissent on the part of employees dissatisfied with the current state of affairs. “Killing In The Name” is a protest song: the song was released in 1992, a year after Los Angeles police beat Rodney King. The lyrics of the song were inspired by the highly publicized show of police brutality.
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During the “Killing In The Name” playback cycle, Rage Against The Machine leader Tom Morello retweeted a tweet from user @ RR7349 detailing the situation and described the use of the song as “beautiful.” .
According to an update from the Vancouver Sun released this morning, however, it looks like it was all just an advertising ploy by the radio station. The station is set to launch a new rock station. “We have seen great success with our SONiC brand in Edmonton, serving listeners looking for an alternative to pop music,” Christian Hall, content director at Sonic Radio, said in a statement.
He added: “We look forward to hearing from this fantastic group of funny personalities who are, without apology, and who all share a passion for alternative music.”