Companies such as Adobe, Alibaba, Huawei, IKEA, Meta, Microsoft, Sony Interactive Entertainment, Qualcomm Technologies and the World Wide Web Consortium have teamed up to form The Metaverse Standards Forum.
The forum will take advantage of industry-wide cooperation on the interoperability standards needed to build the open metaverse and explore where the lack of interoperability is holding back the deployment of the metaverse. It will also explore how the work of standard-setting organizations that define and evolve the necessary standards can be coordinated and accelerated.
Apple and Alphabet, however, are missing out on programming, although Channel NewsAsia reported in January that CEO Tim Cook mocked his metavers ambitions at the time, saying he would invest even more in having more AR apps on his App. Store. CNBC also reported in January that Google has a new computer that focuses on AR operating systems. MARKETING-INTERACTIVE has contacted Apple and Alphabet for feedback.
Hosted by the computer software company Khronos Group, the Forum is open to any organization or university at no cost and will focus on action-based pragmatic projects such as implementation prototypes, hackathons, plugfests and open source tools. to speed up testing and adoption. of metavers standards, while developing consistent terminology and deployment guidelines.
It also aims to foster consensus-based cooperation between various standards development organizations and companies to define and align the requirements and priorities of metavers standards, accelerating their availability and reducing duplication of effort in the industry.
The Forum’s activities will be driven by the needs and interests of its members and may involve a variety of technology domains such as active and 3D rendering, human interface and interaction paradigms such as AR and VR, user-created content, avatars, management of identities, privacy. , and financial transactions. Forum meetings are scheduled to begin in July 2022.
Neil Trevett, President of Khronos, said the Metaverse Standards Forum is a unique place for coordination between standards organizations and industry, with the mission of promoting pragmatic and timely standardization that will be essential for a metaverse open and inclusive.
A recent report by McKinsey & Company entitled “Creating Value in Metavers” found that metavers will have an impact of up to US $ 5 trillion by 2030, equivalent to the size of Japan, the third largest economy in the world. current world.
The potential impact of the metavers market on e-commerce is expected to be between $ 2 trillion and $ 2.6 trillion by 2030. Similarly, it is estimated that it will have a $ 180 billion to $ 270 billion in the academic virtual learning market, one in the US. Impact of $ 144 billion to $ 206 billion on the advertising market and an impact of $ 108 billion to $ 125 billion on the gaming market.
According to McKinsey, the metavers is shaping up to be “the new biggest growth opportunity for several industries in the next decade” because of its potential to enable new business models, products and services. Metavers also serves as a participation channel for both B2B and B2C purposes.
Photo courtesy: Shutterstock
Related articles: Meta presents a digital fashion store for avatars in the middle of the push of the metavers. After Meta, Yahoo HK presents metavers events to connect people. Meta plans to launch metavers initiatives in Hong Kong. Celcom enters the metavers with exclusive AR games and NFT services. ventureAfter metaverse, Gucci launches cryptocurrency payment offers