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Apple Inc. released a report Wednesday describing a two-pronged strategy in the digital healthcare markets, courting consumers with health and fitness features on the one hand and relating to traditional healthcare systems on the other. .
Led by Apple Chief Operating Officer Jeff Williams, the report is the first time Apple has offered a comprehensive view of its focus on healthcare markets in the eight years since it began launching health features such as a health care system. storage of medical records on iPhones. He has also begun collaborating with institutions such as Stanford University School of Medicine to conduct large-scale formal medical studies.
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Much of the work has centered around the Apple Watch, a device that Williams played a key role in launching on the market and that contains sensors for heart health and other functions.
In the report, Apple said its goal for consumers is to provide a safe place for users to store their medical and health information on iPhones while using tools like the Apple Watch to warn and drive users toward a better health. The device can alert people of heart irregularities and detect when a person suffers a severe fall to alert an emergency contact, among other functions. Apple said its system can now store 150 different types of encrypted health data so that only users can access it, not Apple.
The company also described the work it is doing with medical researchers to allow them to use Apple devices to conduct studies, as well as allow patients to share and discuss data collected by Apple devices so they can better monitor their health between doctor visits. .
Williams wrote in the report that Apple intends to continue to develop health-related features for both users and the healthcare industry.
“Our vision for the future is to continue to create science-based technology that provides people with even more information and acts as a smart guardian of their health, so that they are no longer passengers on their own health journey. “Williams wrote. (Report by Stephen Nellis in San Francisco, edited by Matthew Lewis)