Apple Watch Series 7
Todd Haselton | CNBC
According to a Bloomberg report, Apple is planning to release a high-end Apple Watch with a bigger screen and a new design.
Apple increased the screen size with the Series 7 watches last year, offering an edge-to-edge display that removes much of the bezel from previous models. But Bloomberg said the new high-end model will feature the first major design change since 2018 with a screen that’s 7% larger than the Series 7. It will also have a rugged design, a longer battery and a sensor of body temperature, according to the report. said
It may be a sign that Apple is targeting Garmin’s Fenix 7 series of watches, which have large screens, long battery life and rugged designs. These watches are popular with hikers and runners who need a longer battery life than the Apple Watch offers.
Apple Watch sales are included in the company’s “Other Products” segment, which posted revenue of $8.81 billion last quarter, up 12.3% from a year earlier. The changes could help Apple cater to an audience that hasn’t otherwise bought an Apple Watch.
Apple is also expected to announce a new version of its $279 Apple Watch SE, according to the report. SE models typically include features found in previous iterations of the Apple Watch, but at a lower price.
An Apple spokesman was not immediately available for comment.
Apple will release its quarterly earnings on Thursday.
Read more from Bloomberg.