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As DirecTV prepares to conclude an exclusive NFL Sunday ticket run that began nearly 30 years ago, three companies have made a move to take over the package in 2023.
Alex Sherman of CNBC.com reports that Disney, Apple and Amazon have submitted bids for the package off the market. At this point, all three mega-companies are playing the waiting game.
The league is looking for a partner to pay at least $ 2 billion for Sunday Ticket and possibly to acquire a stake in NFL Media, the league’s internal web and television conglomerate. Mobile rights could also be part of the package, according to the report.
As Sherman explained, the fact that the league has added NFL Media to the mix has delayed the process. The three bidding companies would like things to be resolved, sooner rather than later.
PFT previously explained that the winning bidder for the Sunday Ticket package could resell the satellite rights to DirecTV. Sherman’s report echoes this idea. The challenge will be to strike the right balance between customers who should be expected to purchase the Sunday Ticket product only in streaming and those who are best served by satellite. Restaurants and bars remain an important topic in this specific aspect of Sunday Ticket’s broader conversation.