When Ellen DeGeneres hosted the final episode of The Ellen DeGeneres Show in May, she shared how the series, a 19-season series of shakes, awards ceremonies and scaring celebrities, aired for the first time.
“Twenty-five years ago, they canceled my sitcom because they didn’t want a lesbian to be in prime time once a week. And I said, ‘Okay, then I’ll be up to date every day.'” , said DeGeneres.
The ending was bittersweet. DeGeneres ’reputation as a good lover of fun had been questioned in the wake of allegations by former employees that his producers allowed a toxic work environment on set.
A sea of changes has come to the daytime format this year, as a lot of veteran hosts say. As audiences go from streaming to real-time streaming, the format hasn’t undergone such a big change since Oprah left her mantle as queen of the day in 2011.
The day will look different in the future: former Oprah producer
Ellen DeGeneres appears during a commercial break on a recording of her show in Burbank, California on October 13, 2016. The host’s departure from her popular talk show this year was the last of a series of television changes during the day. (Andrew Harnik / The Associated Press)
Last week, the beloved Wendy Williams Show ended on a modest note, 12 seasons later, without the presence of Williams herself. In fact, the series had been a revolving door for guest hosts since July 2021, when the old shock game took a health-related break.
In the fall, her daytime strip will be occupied by former The View co-presenter and actress Sherri Shepherd, who often replaced Williams while on leave.
Although Williams never reached Ellen’s popularity levels, she and her show were praised and sometimes criticized for her unfiltered nature. In recent years, Williams has become a popular Internet meme, with TikTok users collecting highlights and highlights.
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“People think [the] to talk [genre] it’s that easy. They think they just sit down and can arrange a get-together. It has an incredible nuance, ”said Candi Carter, a former producer on The Oprah Winfrey Show, The View and Tamron Hall.
“You have to be able to direct content and direct a show, but also be very vulnerable and sensitive. And it’s not so much about you, it’s about you enough to make people worry … you don’t know who that person is until.” you are in the seat “.
After a 31-year career, Maury Povich, a reliable TV sweeper, has hung up her paternity tests: “That’s enough!” said the host in his outing statement. Queer Eye co-host Karamo Brown, a frequent guest on Maury, has been running a self-help program produced by Povich’s team since this fall.
Dr. Oz left his health lifestyle program in January. Oprah’s retired and protected surgeon, whose critics say he promotes charlatanism and questionable products, is running in the U.S. Senate. His show was replaced by Daphne Oz’s daughter’s The Good Dish, which was canceled shortly thereafter.
MIRAR | A first promotion for The Jennifer Hudson Show:
Tamron Hall took home a Daytime Emmy on Friday for its eponymous talk show, and EGOT-winning singer and actress Jennifer Hudson is working with DeGeneres producers on a self-titled show that will premiere in September.
The question is whether these new traditional format programs will have an audience, and where this audience will see them. Jada Pinkett Smith’s Red Table Talk, for example, airs on Facebook Watch and usually lasts less than 30 minutes.
“[Daytime television is] it’s just not as lucrative or as popular a space as people move online, ”said Stacy Lee Kong, founder of the pop culture newsletter Friday Things.
Carter, who left her role as executive producer of Tamron Hall in 2021, said she believes there is still a desire for daylight; it might just look different in the future.
“It’s not going to be a 30-minute show, necessarily. It’s going to be a five-minute segment on a streamer or on a social networking site, compared to the one-hour, very expensive syndicated program that has to be sold on stations. “all over the country. I think this model could be coming to an end.”
Traditional format programs extend their useful life and reach the public on social media. DeGeneres has amassed millions of YouTube views by posting snippets of its viral content program.
Think of Nicki Minaj singing with young fans Sophia Grace and Rosie, or Gangnam Style singer Psy teaching Britney Spears her characteristic dance. Finally, DeGeneres has just started its own version of the video platform: Ellentube.
MIRAR | Kelly Clarkson performs Billie Eilish’s song during the ‘Kellyoke’ segment:
Pop singer Kelly Clarkson, who won seven Daytime Emmys on Friday for season 3 of The Kelly Clarkson Show, seems to fill the void left by DeGeneres. Aside from jovial celebrity interviews, Clarkson clips covering songs by other artists, called “Kellyoke,” are popular on TikTok.
“Sometimes you don’t want to be as serious as The View; you want something light, fluffy, frothy. And Kelly Clarkson can offer it,” said Jillian Bowe, senior editor of Daytime Confidential. Clarkson’s syndicated talk show moved to DeGeneres ’afternoon time slot this year.
Oprah’s legacy endures, 11 years later
Before Ellen’s show began in 2003, Oprah Winfrey’s talk show had aired since 1986, a respectable highlight among the Maurys, Ricki Lakes, Jerry Springers, and Jenny Jones of the time. At the end of its execution in 2011, it was an essential dating visit for many, a cultural giant.
“You were expected to look at Oprah the same way you saw the six o’clock news or you saw the 11 o’clock news,” Kong said.
As the audience moves from broadcast to broadcast, daytime television has not experienced such a shock since Oprah left her show in 2011. (Jordan Strauss / Invision / Canadian Press / AP)
The television landscape has changed dramatically since Winfrey left in 2011. It is no longer a simple matter of daytime programs competing with each other, Kong said: now, “competition is really everything.”
“So you’re not competing with other TV presenters during the day – you’re competing with TikTok and Instagram and you know, whatever happens on all the other platforms. So that’s where the change is, I think, a little more obvious. “, she. dit.
Not everything has been bad news for the show. In December 2020, data measurement company Nielsen reported that the pandemic caused an increase in daytime television audience in North America when the working class began working from home.
More than 26 million Canadians watch television daily during the day, the television advertising firm ThinkTV told CBC News in an email. But the most popular daytime programs are news programs and soap operas, he said.
When the last episode of Oprah aired 11 years ago, Nielsen reported that it had reached 16.4 million viewers. By contrast, 1.8 million viewers tuned in to Ellen’s latest show in May.
New dawn for black and racial hosts
Part of Oprah and Ellen’s legacies is that they normalized the presence of a black woman and a lesbian woman, respectively, by directing their own programs on mainstream television.
While racialized hosts on television used to be seen as a “risky investment” among executives, the appearance of Hudson, Brown, Hall and Shepherd in the daytime scene indicates that these attitudes have evolved, Kong said.
The more opportunities BIPOC hosts have to demonstrate success, the less this narrative will be: “‘Oh, I need to get approval, or this is niche, or I have to convince you it’s worth it,'” Kong said .
As with any genre or program format, the day is simply getting a change, Bowe said.
“It has to be refreshed, so to speak. I mean, there are still people who wonder, ‘Well, who’s going to be the next Oprah?’