On Tuesday, Google kicked off its RCS “Get The Message” campaign online and will continue with digital billboards in New York behind Apple.
Starting August 25, the lobbying campaign will appear on more than 500 digital billboards in Manhattan and Brooklyn. The examples we have today show the ads appearing on LinkNYC kiosks and their portrait screens, which fit the nature of the messaging thread of the ads. [Note: We were initially informed that there would also be “static billboards,” but we’re now told NYC is just a digital campaign running until October 6.]
Google is looking into how Android to iPhone text messages result in low-resolution images due to the old MMS standard, noting the blue/green bubble phenomenon.
The green Android header appears in the lower left corner with a “Help Apple #GetTheMessage” and a link to the Android.com website. There is also a Chrome Dino QR code.
Until NYC goes live, Google will continue to run Get The Message digital advertising on YouTube, Twitter and TikTok targeting Apple. She also has “celebrity influencers” (like Keke Palmer, Vanessa Hudgens, and Madelaine Petsch) on Instagram and Twitter.
Google wants Apple to adopt Rich Communication Services (RCS) so that iPhone and Android users who send text messages to each other can benefit from read receipts, write indicators, sending data, videos and images high resolution and better group chats.
Messages are how we stay connected to our family, allow our friendships to feel close enough to touch us, no matter how far apart they are and how we do things. However, conversations between people using iOS and Android platforms today are unnecessarily challenging and tear us apart emotionally. From Google’s perspective, any platform that isn’t built to bring people together simply doesn’t represent the level of seamless communication and modern technology that people deserve and expect. This campaign aims to make a clarion call to Apple to finally join us in adopting the latest messaging standards that provide the best possible messaging experience for everyone, on both iOS and Android.
— Adrienne Lofton, global vice president of integrated marketing, platforms and ecosystems
More on Google:
FTC: We use automatic affiliate links to earn income. Month.
Check out 9to5Google on YouTube for more news: