In an attempt to visually revamp its app, Instagram has confirmed that it is introducing a brighter icon along with its own typography. The photo-sharing company, owned by Meta, has stated that its new design system puts content at the center, focusing on simplicity and self-expression.
In a statement, Instagram said: “We are bringing new energy and purpose to our colors, fonts, logo and other brand elements with a renewed visual identity. Our new system is designed to take continuous evolution to help. to create more immersion and inclusion. experiences for our community “.
The social media platform mentioned that its new typography called Instagram Sans is designed with heritage in mind and includes multiple global scripts. The company said: “Our vibrant gradient was reimagined through an innovative 3D modeling process to make it feel bright and alive. The Instagram gradient, formed by the colors of our brand, is the basis of our full color system “.
“Through the lighting, the gradient indicates moments of discovery in our marketing, logo and even in the app, as seen in Create mode, stickers and Instagram story rings. We’re excited to give life to the Instagram experience through the energy of our reimagined gradient. ”, added the photo-sharing platform.
Instagram Sans is a new way for the global business community to express themselves on the platform with features like Stories and Reels. The company said: “While designing this new typeface, our goal was to make Instagram Sans accessible worldwide.” For the new feature, Instagram has partnered with language experts around the world to tailor the font to include more languages such as Arabic, Thai and Japanese.
It is clear that typography is influenced by the application’s obsession with squares and circles. Instagram Sans combines grotesque and geometric styles, with the ability to “express a variety of styles in any language.” Instagram said, “We want to support all of our creators and community members who drive culture to fully express themselves in whatever language they choose.”
The new Instagram logo has a vibrant gradient to make it feel “lit and alive.” The brightest gradient will be visible in app stickers, Creation mode, and story rings.