The American fast food giant has been renamed “Vkusno & Tochka”, which translates to “Tasty and That’s It”.
Vkusno & Tochka is owned by Alexander Nikolaevich Govor, with Oleg Paroev as general manager.
He said that “in the near future, openings will continue in other parts of Russia.”
The brand change coincided with Russia Day, a holiday that marks the country’s independence. It took place on the same site as Moscow’s Pushkinskaya Square, where McDonald’s opened its first Russian restaurant on January 31, 1990. On the first day, 30,000 people were served, a McDonald’s record for an opening day. , the CBC reported at the time. . The site even had to remain open for hours later than expected due to congestion. Some 630 employees were selected from 27,000 applicants, according to a 1990 Washington Post article.
“About 32 years ago. with a new owner, a real businessman, “Alexei Alexeevich, head of the Moscow Department of Commerce, told a news conference on Sunday.
McDonald’s later expanded its reach in the country, and by the beginning of March, there were about 850 locations operating in Russia.
However, the chain decided to leave the country and sell its business in Russia, in line with many other Western businesses after the Russian invasion of Ukraine, which began in February.
“If the opening of McDonald’s in 1990 symbolized the beginning of a new era in Soviet life, with more freedoms, then the current exit of the company represents not only a closure of business, but of society as a whole. “, Darra Goldstein, Willcox. B. and Harriet M. Adsit, a Russian professor emeritus at Williams College, noted at the time.
The new company logo shared with CNN has “the main symbols of the restaurant” represented: what are supposed to be two yellow french fries and an orange burger. The green background, the press office told CNN, symbolizes “the quality of the products and services to which guests are accustomed.”
CNN’s Danielle Wiener-Bronner, Chris Liakos and Anna Chernova contributed to this report.