A decade after its “glasses” were dropped, it is said that Google has returned with a new pair of AR glasses that are said to be able to translate foreign languages, get you from A to B, and, basically, record your whole life.
Google chiefs have just announced that a small group of “trusted” testers and employees will begin using the new augmented reality devices to see how they affect people’s daily lives.
A blog post on the company’s website written by Google product manager Justin Payne announced: “These prototypes will include screens, microphones and cameras inside, but will have strict limitations on what they can do.
“It’s early and we want to do it right, so we’re taking it easy, with a strong focus on ensuring the privacy of testers and those around them,” Payne wrote.
Google has revealed that the new glasses, currently in the prototype phase, “look like normal glasses, include a screen inside the lens and have audio and visual sensors, such as a microphone and a camera.”
No real images of the glasses have been posted yet.
Adland has also been a big fan of the idea of AR glasses with their ability to offer personalized and real-time advertising to the user.
Google is not the first of the tech giants to announce that it is playing in the space of AR glasses. Apple, Meta (Facebook) and Microsoft are testing their own versions.
In May, Google announced at a developer conference that its new glasses were ready for a test phase. “Magic will really come to life when you can use them in the real world without technology interfering,” Google CEO Sundar Pichai said at the time.
He also posted the promotional video below:
On his blog, Payne added: “We will start small-scale testing in public environments with RA prototypes that carry a few dozen Googlers and selected trusted testers. These prototypes will include screens inside lenses, microphones and cameras, but will have strict limitations. For example, our RA prototypes do not support photography and videography, although image data will be used to allow experiences such as translating the menu in front of you or showing you directions to get there. at a nearby cafe “.