Former McDonald’s restaurants in Russia have been renamed “Vkusno i tochka” (“Delicious. Endpoint”), the new owner said before its grand reopening on Sunday.
“The new name is Vkusno and tochka,” Oleg Paroyev, general manager of the new group, told a news conference in Moscow.
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Full of a new logo to replace the Golden Arches, Moscow’s Pushkin Square restaurant, where the first McDonald’s opened its doors in long queues and big push in January 1990, had to reopen its doors. doors at noon (09:00 GMT). ).
The American fast food giant McDonald’s announced on May 16 that it would leave Russia in the wake of Moscow’s offensive in Ukraine.
Three days later, Russian businessman Alexander Govor, a former licensee of the chain, bought the operation from 850 restaurants.
“I am very proud of the honor that this company has given me in developing,” Govor said on Sunday. “I’m ambitious and I’m not just planning to open 850 restaurants, but to develop new ones.”
Under the terms of the sale, Govor agreed to retain employees for at least two years and finance exit liabilities with suppliers, homeowners and utilities, McDonald’s said.
The price of the transaction was not disclosed, but when announcing its departure, McDonald’s said it planned to assume a one-time charge of between $ 1.2 billion and $ 1.4 billion to cancel the investment.
McDonald’s had employed 62,000 workers in Russia.
Govor, licensed since 2015, has operated 25 restaurants in Siberia. He is a co-founder of Neftekhimservice, a refining company, and a board member of a company that owns the Park Inn Hotel and private clinics in Siberia.
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