Tokyo
Japan’s Sony is launching a new brand that will offer PC gaming equipment, the company announced yesterday, as it tries to compete for a share of the lucrative gaming peripherals market.
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Sony wants to expand beyond its flagship PlayStation console and increase revenue in other sectors, including PC and mobile gaming.
The gaming device peripherals market used by gamers was valued at $ 3.88 billion worldwide in 2019 according to Grand View Research.
Sony’s first offerings of its new Inzone brand will be three wireless headphones and two monitors, the most expensive of which will be retailed for $ 899.99 suggested in the United States.
“The market has been expanding with a greater interest in gaming with the spread of sports tournaments and the advancement of gaming entertainment,” said Yukihiro Kitajima, head of the gaming marketing and gaming office. Sony, in a statement.
Sony arrives “very late” in the “unexpectedly crowded” sector, said Serkan Toto, CEO of gaming industry consultancy Kantan Games. Rival Microsoft is already well positioned, along with competitors like Razer, though Sony will provide unique hardware features, he said. AFP.
The company’s decision to enter the market is now related to its “aggressive plan to increase PC and mobile sales for its PlayStation unit by about 50 percent by fiscal year 2025,” said Toto.
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“Apparently he thinks the goal is easier to achieve by leveraging his position in the hardware to raise awareness among PC gamers.”