The Pittsburgh Steelers announced today that the new name for their home stadium will be Acrisure Stadium. The financial terms of the 15-year deal for the stadium were not released.
Acrisure is a Fintech that operates one of the top 10 insurance brokers in the world. The company offers a wide range of AI-based solutions in insurance, real estate services, cyber services, asset management and more to millions of customers. In particular, Acrisure has grown from $ 38 million in revenue to more than $ 3.8 billion in just over eight years and has rapidly expanded its global footprint.
“We are delighted to partner with Acrisure for the naming rights to our stadium,” Steelers president Art Rooney II said. “Acrisure gave us the opportunity to ensure that our stadium continues to be a valuable asset to our fans, as well as keeping up with the market value of NFL stadiums. We are very grateful to be associated. “We are with Greg Williams and his company, and we look forward to a long and beneficial relationship for years to come.”
“The Pittsburgh Steelers are an American sports institution and a world-renowned brand. Partnering with the Steelers is a lifelong opportunity and a great honor,” said Greg Williams, co-founder, president and advisor. delegate of Acrisure. “Through Acrisure Stadium, we will raise awareness of the extraordinary benefit that Acrisure brings to our customers while conveying our strong sense of community. In relation to, we look forward to investing in the Pittsburgh community and the wider region as we chart our path to an unforgettable first season. This relationship really embodies and aligns two organizations that have high standards and are determined to achieve great things. “
Acrisure will immediately take over the naming rights to the Steelers ’North Shore Stadium, beginning in the 2022 season. The stadium had been named Heinz Field since its inauguration in 2001.
Williams is the co-founder of Acrisure and a lifelong fan of the Steelers. He has guided Acrisure through a unique business model, a “boundless culture” and an intense commitment to technology. Under this direction, Acrisure has become the fastest-growing insurance brokerage in history with a strategy focused on combining the best of human and artificial intelligence. Acrisure is a global company, headquartered in Grand Rapids, Michigan, with operations in 14 countries and more than 14,000 employees.
The partnership between the Steelers and Acrisure will allow the franchise to continue investing in the stadium’s amenities and aesthetics, including the stadium’s new identification for the 2022 season. The partnership also includes community initiatives aimed at providing a deep connection for Acrisure to the Pittsburgh community and brand recognition both locally and nationally to support Acrisure’s growth.