Image: Respawn Entertainment
The new blog meme has been circulating on Twitter recently, with everyone joining the tag. Born from a game in Tiktok, they are a 10, but it is intended to be a cheerful joke in which you raise a flaw about someone who is otherwise perfect. All in good faith, of course, no one real!
Gaming giant EA decided to join the joke in a way that damaged the pen of many people, VGC reports. The developer shared his vision of the joke early this morning and was quickly confronted with anger.
They are a 10, but they only like to play single player games: Electronic Arts (@EA) June 30, 2022
Once upon a time, you might remember former EA Games president Frank Gibeau saying, “I haven’t turned on any games to develop it as a single-player experience. Today, all of our games they include online applications and digital services that make them live. 24/7/365. ” And in 2017, EA’s chief financial officer suggested many don’t enjoy linear gaming “as much as they did five years ago”.
Today, Electronic Arts is doing a little better on this front with the success of Jedi: Fallen Order along with the upcoming sequel, the Dead Space remake and a new Dragon Age title. But yesterday’s tweet sparked a lot of feelings in people, including developers who had worked with EA in the past.
A former producer of EA and Visceral Games, someone who was behind the original Dead Space and Dante’s Inferno, Zach Mumbach was unhappy with the company’s tweet, calling on them to close their studio and fire “~ 100 big developers “.
Also, if you lower the game’s score scores to a 10-point scale, most @ea games are a solid 6 or 7. Not because the developers are bad, but because every corporation forces them to launch the games in a hurry. EA’s corporate leadership wouldn’t know what a “10” is in terms of video games.— Zach Mumbach (@zachulon) July 1, 2022
Nor are the former developers commenting on the poorly worded joke. The head of Respawn Entertainment, Vince Zampella, the studio behind Apex Legends, Jedi: Fallen Order and the recent Medal of Honor games, gave a very concise answer.
🤦🏼♂️— Vince Zampella (@VinceZampella) July 1, 2022
God of War director Cory Barlog has also subtly valued the plot.
single player games forever❤️— cory barlog (@corybarlog) July 1, 2022
And the editor of Neon White, A Memoir Blue and The Artful Escape Annapurna had some wise advice for EA.
I should keep it in drafts 🫣— Annapurna Interactive (@A_i) July 1, 2022
Twitch streamer and YouTuber The Act Man were also dedicated to reminding EA of an upcoming game they will release, which is a single-player experience.
That you? pic.twitter.com/EmXEXRacYc— The Act Man (@TheActMan_YT) July 1, 2022
However, since then, EA has backtracked on the joke after being called and submerged by many people online.
Well-deserved roast. We take this L because playing games for one player makes them an 11. Electronic Arts (@EA) July 1, 2022
We understand that it’s not easy to have a social media account, however, this was a bit of a mistake considering EA’s history and the comments previous employees have made about single player and multiplayer experiences.
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