With the promise of making it easier to find your favorite content, a new and redesigned experience will arrive in Prime Video, and you’ll see this change from mid-to-late August in the Fire TV stick interfaces and Android app , with iPhones. and Prime Video on the web for the visual update later this year.
Prime Video has announced the launch of a new, redesigned experience within the Prime Video app on connected living room devices, including Fire TV, as well as the Android app, this week.
In mid to late August 2022, we are told that this new experience will be available on these devices for all Prime Video customers worldwide, with iOS and the web interface to get the visual update “at end of this year “.
Amazon claims it is “redesigning the Prime Video experience” to highlight its wide selection of content and to make it easier for customers to find the content they like, which for U.S. users only, also includes live TV and sports.
Here’s more information from Amazon about new updates:
1. An easier to use navigation menu
Prime Video features a streamlined, redesigned main navigation menu that can be easily accessed from anywhere in the app. This helps customers navigate our wide selection (including movies, TV shows, sports, and premium channels) and find what they are.
searching quickly and easily. Customers have an easy path to titles included with the Prime subscription, such as The Marvelous Mrs. Maisel, The Boys and the long-awaited Lord of the Rings: The Rings of Power. For our living room apps, the new navigation menu has been relocated to the side of the screen to improve access. The application will launch with six main pages: Home, Store, Search, Live TV, Free with ads and My stuff. Customers will also have sub-navigation options to navigate more easily by content or type of offer, for example, “Movies” or “TV Shows” in Home and “Channels” or “Rent or Buy” in the store.
Here’s what it looks like: the article continues below, please keep reading!
2. An easy way to watch live and scheduled sports: ONLY in the US, also live TV is only in the US (for now)
Sports programming, such as the arrival of NFL Thursday Night Football this fall, is now easier to find. Home will contain a “Sports” sub-navigation menu. In addition, the new live TV page serves as a hub for broadcast stations, including live sports and other events. The content is presented in an easy-to-use program guide so customers can easily see everything live and know when future programming will begin.
The “Sports” menu offers a cinematic experience with dedicated carousels to showcase the leagues and teams that interest you most. The page also includes sports documentaries and additional content, such as reruns and popular sports videos to keep you engaged with your favorite teams.
You can watch Thursday Night Football exclusively on Prime Video, as well as a variety of sports content available with your Prime subscription and through subscriptions like Paramount + or MLB.TV.
3. A faster way to find the shows you want
The new Prime Video app includes new carousels that not only feature videos with richer, cinematic images, but also allow customers to find something to play quickly and efficiently. For example, our “Top 10 Chart” leverages social spirituality, showcasing popular and trending content on Prime Video in a very visual and easy-to-navigate way. Our “Super Carousel,” with its largest, poster-style artwork, allows featured titles such as Amazon Originals and Exclusives and Prime Video Cinema to stand out from the rest of the titles.
4. Clearly marked content
The new design features make it easy for customers to know what content is included with their Prime subscription and what is available for purchase. Prime Video says it uses new visual cues to clearly indicate which videos are included for you (marked with a blue check mark icon) and which are available for rent, purchase, or subscription (marked with a shopping bag icon) . And, near the top of Home in the “My Subscriptions” row, you can access all the videos included with your Prime subscription with a single click.
5. Immersive visuals
The new Prime Video experience features content with rich, immersive images, thoughtful details and a new color palette. Prime Video’s new carousels also feature headlines in a way that Prime Video says “makes the experience less busy and overwhelming for our customers.”