The country is now called “Türkiye” in the lobbies of the United Nations, which on Wednesday agreed to recognize the change following a request from the Turkish government. The campaign to change the brand as Türkiye began in December. “The process we started under the leadership of our President Recep Tayyip Erdogan to increase the value of our country’s brand must be completed,” Cavusoglu tweeted on Tuesday. Turkey is now called “Türkiye”. . (Google Maps)
In a letter to UN Secretary-General António Guterres, Cavusoglu wrote: “I would like to inform you that, according to the Presidential Circular … dated December 2, 2021, on the use of the word ‘Türkiye’ abroad, languages and subsequent brand strategy, the government of the Republic of Turkey will now use “Türkiye” to replace words like “Turkey”, “Turkey” and “Turkey” which have been used in the past to refer to the ‘Republic of Turkey’ “.
UN spokesman Stephane Dujarric told CNN on Thursday that the UN accepted the change and that it became effective as soon as they received the request and made sure the document was legitimate. be wednesday.
Turkish Foreign Minister Mevlut Cavusoglu said the brand change was part of a process to “increase the value of our country’s brand.” (Ozan Kose / AFP / Getty Images)
“It’s not a problem, it’s not up to us to accept or not to accept,” Dujarric said.
“Countries are free to choose how they want to be named. It doesn’t happen every day, but it’s not uncommon for countries to change their name.”
“One that comes to mind is Côte d’Ivoire, which used to be called Côte d’Ivoire in English and was called Côte d’Ivoire,” the spokesman added.
Cavusoglu told state news agency Anadolu on Wednesday that working with the Turkish Communications Directorate, which is affiliated with the president’s office, the government had been able to successfully lay the groundwork for the brand change.
“We have made it possible for the UN and other international organizations and countries to see this change in the use of ‘Türkiye,'” he said.
Turkish Communications Director Fahrettin Altun posted a promotional video on Twitter on Wednesday with the headline #HelloTürkiye.