In the battle for the eyes of the players, YouTube has given again. Today, the video and streaming giant announced that Ali “Myth” Kabbani has signed an exclusive deal with YouTube Gaming.
Kabbani, a popular Fortnite and Valorant player, announced his deal with a video saying the move was “his decision.”
Kabbani’s jump was facilitated by the talent agency responsible for landing DrLupo and TimTheTatman on YouTube and comes as the platform continues to attract popular Twitch personalities away from the site. Last week, variety show LilyPichu announced its exclusive deal with YouTube, and the two join other former Twitch creators like Ludwig, Valkyrae and the famous Dr. Disrespect. In addition to streamers, YouTube has also signed exclusive agreements with the Call of Duty and Overwatch sports leagues.
The creator’s payment has been a hot topic for Twitch. While Kabbani did not disclose the reason for this change, there has been concern that there will be a pay cut for top Twitch creators. A recent Bloomberg report released rumors that Twitch may be planning to reduce its major partners ’subscription revenue share from 70% to 50%. Twitch has not commented on the report and has yet to make changes to its revenue sharing structure. Streamers reacted strongly to the news, saying these changes could cause creators to migrate to other platforms, such as YouTube in particular.
Twitch has been playing with its monetization formula, offering flat rates to streamers that play a certain amount of ads and a new channel navigation feature, but still worries that the Amazon-owned platform won’t pay its creators a fair share of its billions of dollars. in income.
Starting tomorrow, Kabbani’s 7.4 million Twitch fans will have to migrate to YouTube if they want to see it play.