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Twitter has announced the launch of its new team, Twitter Write, which focuses on creating tools and communities so readers and writers can get the most out of the platform.
The new team will focus on improving and enhancing the Twitter experience for all types of writers, from journalists and authors with large followers to bloggers, newsletter editors, comics, content creators, social media community managers. , poets, screenwriters and anyone else. Twitter writing.
Twitter Write also introduces a new long-form feature called Notes. This will allow all types of writers to go directly to Twitter for the first time, exceeding the 280-character limit.
Notes will use an enriched text editor to capture articles, thought-provoking articles, and other content. A small group of writers from the US, Canada, the UK and Ghana to test the function.
Although these writers will come from one of these four countries, their Notes will be seen and read by Twitter audiences worldwide.
Twitter also unveiled a slew of new and upcoming products at Cannes 2022, including:
• Brand Likes: Brand likes allow advertisers to customize the Twitter Like button. An advertiser can select a set of tags, and for 24 hours, every time someone likes a tweet that includes these hashtags, the Like button becomes a custom animation. Brand likes will be available to all advertisers in the US, UK and Japan next week. Advertisers who sit outside of these markets but want to reach people in these regions can also take advantage of Brand Likes.
• Location Spotlight: Location Spotlight is currently available to all professionals in the US, UK, Canada and Australia. Next month we will make it available to all professionals in the world. Location Focus allows businesses to show their location, hours of operation, and additional contact methods, such as phone, text, email, or direct messages, making it easy for customers to find them and learn more about their location. Mark. Ultimately, Location Spotlight can help the customer be on the path to shopping later.
• Twitter business setup: Twitter business setup will be a central focus for Twitter advertisers to manage their accounts, assets, employees, and permissions in a single, secure space. Later this year.
• Dynamic Product Ads: Last year we introduced greater personalization through the Multi-Destination Carousel, a flexible and engaging way to showcase a variety of products through creative sliding messages. On average, Twitter has experienced a 20% increase in clickthrough rate across all targets compared to an asset ad format using that format. The Multipurpose Carousel is critical to our plans to launch dynamic product ads at the end of the year, which will allow brands to customize the creativity they show in their ad by presenting the most relevant products to the right user.
• Conversion Optimization: Will help you run campaigns to reach people who are more likely to take action from the lower conversion funnel website, such as add to cart, purchase, or submit a form.
• Application Purchase Optimization: Currently in the pilot phase, application purchase optimization will help brands deliver application ads to people most likely to make a purchase.
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