A Vancouver-based tech company announced it has laid off 47 of its employees as the tech industry as a whole struggles.
With Wednesday’s layoffs, Canadian software company Unbounce has reduced its workforce by nearly 20 percent.
“For a team as tight-knit as ours, this news is especially difficult: The people who are leaving us today are not just our colleagues, but our friends,” CEO Felicia Bochicchio said in a LinkedIn post announcing the loss of jobs.
He said the decision was necessary given “the current economic environment.”
Unbounce produces landing pages for websites, which ask web visitors for their contact information in exchange for content, such as an e-book.
The company, founded more than a decade ago in Vancouver, also uses artificial intelligence and machine learning to determine which landing pages perform better than others.
Those working in the tech industry quickly reacted to the news on Twitter with dismay, citing a number of other layoffs in the industry, at companies including Thinkific, Shopify, Clearco and Article.
Unbounce’s official Twitter account asked people to help share a list of “incredibly talented team members” who were affected by the layoffs in hopes of finding them new job opportunities.
“Please reach out directly if you are looking for a particular skill set,” Bochicchio said in his LinkedIn post. “I will do everything I can to open up my network to help our people find their next great opportunity.”