Walmart said Monday it had reached a deal to include the Paramount+ streaming service in its Walmart+ membership package, giving access to TV shows and movies from franchises like “South Park,” “SpongeBob SquarePants” and “Star Trek” to some of his. clients.
The streaming subscription will be free for Walmart+ subscribers, who pay $12.95 a month for a bundle of benefits that include discounts on fuel and free shipping to the retail giant.
Chris Cracchiolo, the CEO of Walmart+, said in a statement that the company chose Paramount+ because the service had “something for everyone.” Walmart had also been in talks with companies like Disney and Comcast.
The widespread adoption of streaming has created a cluttered market for services that deliver TV shows and movies directly to consumers. Major media companies like Netflix, Disney, Paramount and Comcast compete for subscribers, making partnerships with providers like Walmart, which has millions of weekly customers, an attractive proposition.
Paramount and Walmart have a long business relationship. Paramount has a dedicated team of 13 people based in Bentonville, Ark., the site of Walmart’s corporate headquarters, and the retailer sells products based on Paramount’s Paw Patrol, Teenage Mutant Ninja Turtles and SpongeBob SquarePants franchises.