Woolworths has partnered with Disney to design its latest batch of collectibles for in-store customers.
The collectibles are reusable woven patches, known as Fix-ems, that can be glued to surfaces or permanently ironed on fabrics like cotton t-shirts or denim jackets as the best throwback to the 90s.
They can be attached to a water bottle, cases, phones and even skateboards.
“Fans will stick them, create them, wear them and reuse them in so many creative ways, from customizing jackets and sneakers to adding a touch to their bike bags and helmets, the possibilities are endless,” said The Walt Disney Company. Said Meagan Sanders, vice president and general manager of consumer products for Australia and New Zealand.
Camera icon Maya Higgins and Imogen Jones enjoying the decoration of their denim jackets. Ken Leanfore Credit: NCA NewsWire
The Walt Disney Company wants to celebrate the strong connection that Australians have with their favorite Disney, Pixar, Marvel and Star Wars characters.
There are 36 Fix-ems to collect in the store, featuring characters from the Disney, Marvel, Pixar and Star Wars franchises, including classics like Minnie and Mickey Mouse, Dory from Finding Nemo and Darth Vader.
Nostalgia and creativity are at the core of this collaboration, according to Woolworths Marketing Director Andrew Hicks.
Camera icon. The patches are recyclable. Ken Leanfore Credit: NCA NewsWire
“(We) encourage clients, both young and old, to express themselves with some of their favorite Disney characters, and we’re looking forward to seeing all the creative ways that clients bring them to life,” Hicks said.
The patches are made of at least 80% recycled materials and have been certified by Good Environmental Choice Australia.
Camera Icon There are 36 Fix-ems patches to collect. Ken Leanfore Credit: NCA NewsWire
They can also be recycled at the Woolworths store as part of a partnership with Save Our Soles, which will give them a second life as carpets or flooring.
Customers will receive a Fix-em patch for every $ 30 spent at Woolworths stores, with some products eligible for bonus patches.