The next step in the journey to enable a better daily life for many people and a smarter life is to launch the MATTER ready for smart products DIRECTOR. With its new software, DIRIGERA is designed to manage more product segments and incorporate more products than the existing TRÅDFRI gateway. It also enables the new IKEA Home smart app, which is easier to use.
“With DIRIGERA and the new application, one of our focuses has been to strengthen and simplify the incorporation process when connecting new smart products to the smart home. We’ve also added customization options, such as creating different scenes with predefined smart product features for all your different activities and moments at home, ”says Rebecca Töreman, IKEA Sweden’s business leader.
“Thanks to the feedback from users we have received since the launch of the TRÅDFRI catwalk in 2014, we can continue to merge technology with simplicity and accessibility and bring our home furniture experience to the future,” he continues.
The new IKEA Home smart app will be convenient, easy to navigate and easy to use to lower the threshold for people who want to set up a smart home. In addition, it will significantly facilitate the connection of the devices to the DIRIGERA concentrator.
With the new DIRIGERA hub for smart products, users will be able to incorporate all IKEA smart products into the system and direct them individually, in sets or in groups to the new IKEA Home smart app. This allows users to create different scenes with predefined smart product features and increases the customization options for the smart home.
“We have seen a growing interest in the home, especially the smart home for the past two years. Digital solutions and technology have become natural ingredients in our daily lives and now also in our homes. The home “Smart is an evolution of the home you already love and where you live. IKEA’s wide range of smart products is in the areas of sound, light, air purification, blinds and much more in the future.” , says Björn. Block, director of the business area of IKEA of Sweden.
DIRECTOR and the new IKEA Home smart app are scheduled to launch in October 2022. Users can continue to use the TRÅDFRI gateway and the current app, and smart products they have already purchased from IKEA they can be connected and work just as well with the LEAD concentrator. In addition, IKEA plans to launch the home access functionality during the first half of 2023.
Press contact:
IKEA range and supply Media relations and news desk
Pressoffice.rangesupply@inter.ikea.com
Facts and figures: Matter is a connectivity standard used in smart homes and smart products, in which IKEA has been involved in the development. Matter is based on IP and creates reliable and secure Internet of Things (IoT) ecosystems. Matter is developed to support many different types of products and use cases, and guarantees reliability, security, and compatibility.
About IKEA
IKEA offers well-designed, functional and affordable high-quality home furniture, carefully crafted for people and the environment. There are several companies with different owners, working under the IKEA brand, all sharing the same vision: to create a better daily life for many people. IKEA was founded in Sweden in 1943.
About the IKEA franchise system
IKEA’s retail business is operated through a system of franchises with franchisees authorized to market and sell the range of IKEA products within certain geographic territories. Inter IKEA Systems BV is the owner of the IKEA concept and the global IKEA franchisor, which also assigns different IKEA companies to develop the product range, supply products and offer communication solutions. Currently, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems BV.
About Inter IKEA Group
Inter IKEA Group includes companies related to Inter IKEA Systems BV, IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB. Inter IKEA Holding BV is the holding company of the Inter IKEA Group.