Emergency services have landed at Waterworld this afternoon with the air ambulance also landing. Witnesses said they saw up to eight ambulances and three fire engines, as well as police in attendance.
An eyewitness says Waterworld has been evacuated with swimmers outside and the air ambulance has landed behind the Best Western Plus hotel.
Traffic on the surrounding roads is also stopped near the bet365 offices in Media Way, Etruria.
We approached Staffordshire Police, the West Midlands Ambulance Service and Waterworld for statements about the incident.
You can follow the blog live below.