The social networking platform Twitter has introduced a new internal team in its structure called “Twitter Write” and they are combining it with the launch of a new feature called “Notes” that will allow users to create articles and publish them in their profiles. .
This new addition is currently only available in four countries (the United States, the United Kingdom, Canada, and Ghana), but published notes will be available to all other users worldwide. Initially, the Notes tab will only appear on the desktop version of the social networking platform, but gradually, as the company continues to test it and fix possible bugs, it is expected to be deployed to mobile users as well.
This is a first initiative from Twitter’s new “Write” team to provide users with a platform to share their thoughts across a wider spectrum. As the company itself points out, the tools they offer are not only intended to be used by journalists or authors, but for anyone from bloggers and content creators to community managers, poets or screenwriters.
This will be a note once it has been posted to your profile. Stay tuned for them as they premiere today.
Looking at it from a blogger’s perspective, this new platform seems to borrow many elements from other online blogs or creative websites, such as Medium or Ghost. Which isn’t necessarily a bad thing, considering how easy they are to use and how simple they make a writer’s life.
However, apart from Notes and the presentation of the “Write” team, Twitter took the opportunity to announce a number of other additions that will arrive on the platform and are listed below.
- Brand Likes: Brand likes allow advertisers to customize the Twitter Like button. An advertiser can select a set of tags, and for 24 hours, every time someone likes a tweet that includes these hashtags, the Like button becomes a custom animation. After seeing interesting results in beta testing, Twitter will make brand likes available to all advertisers in the US, UK and Japan next week. Advertisers who sit outside of these markets but want to reach people in these regions can also take advantage of Brand Likes.
- Location Spotlight: Location Spotlight is currently available to all professionals in the US, UK, Canada and Australia. Next month, Twitter plans to make it available to all professionals around the world. Location Spotlight allows businesses to show their location, hours of operation, and additional contact methods, such as phone, text, email, or DM, making it easy for customers to find them and learn more about their location. your brand. Ultimately, Location Spotlight can help the customer be on the path to shopping later.
- Twitter Enterprise Setup: Twitter Enterprise Setup will be a central focus for Twitter advertisers to manage their accounts, assets, employees, and permissions in a single, secure space. Later this year.
Twitter’s Notes feature has a lot in common with other online blogs like Medium.
- Dynamic Product Ads: Last year, Twitter introduced greater personalization through the Multi-Destination Carousel, a flexible and engaging way to showcase a variety of products through creative sliding messages. On average, Twitter has seen a 20 percent increase in clickthrough rate across all targets compared to an ad format for an asset using that format. The Multi-Target Carousel is critical to Twitter’s plans to launch dynamic product ads later this year, which will allow brands to customize the creativity they display in their ad by presenting the most relevant products to the right user.
- Conversion Optimization: It will help run campaigns to reach the people most likely to take action from the lower conversion funnel website, such as add to cart, buy, or submit a form.
- Application Purchase Optimization: Currently in the pilot phase, application purchase optimization will help brands deliver application ads to the people most likely to make a purchase.
All of these features are expected to hit Twitter by the end of the year.